Reading your reports
Each figure in the portal is defined below; our figures count clicks on Mervo, your analytics count visits that arrive.
- Clicks: people who left Mervo for your store.
- Valid clicks: clicks we charge for, or would charge for if they were paid.
- Invalid clicks: repeats, automated traffic and clicks marked invalid.
- Cost: what your valid Annons · Ad clicks cost.
- Offers: your products we list, and how many are in stock.
- Feed runs: imports in the period, and how many stopped.
- Price proofs: the results on your offers, by type.
- Google: products in your CSS feed and how many Google accepted.
Why our numbers differ from your analytics
A click does not always arrive: the visitor can close the page, or block your analytics. Your tool may filter or merge visits, and it counts in its own time zone; we count in Sweden time.