Help for stores

How to claim your store

Most stores are on Mervo before anyone asks: we list them from affiliate feeds, free of charge. Claiming lets you see your data and control your feed. It never changes whether or how you are listed.

1. Sign in to the merchant portal and enter your web shop's address. We show the stores we list on that domain.
2. Enter an email address on the shop's own domain. We send a six-digit code there, valid for 15 minutes.
3. Give your company name and organisationsnummer. We look it up in Bolagsverket; a missed lookup does not stop the claim.
4. Enter the code. The store is yours, and your account goes to our review.

Is your email on another domain, such as your group's? Choose a manual review and tell us how you are connected; a person checks it and approves it with one click.

A store has one holder. If another account already holds yours, your claim becomes a case that a person reviews, and the store stays listed meanwhile.

Find your store in the merchant portal

What approval checks and how long it takes

We approve every merchant account before it goes live. We check:

• the company number and name against Bolagsverket (or the register of the country you are registered in);
• that you act for the store: the domain code, or our manual review;
• that your feed can be imported, if you gave one.

Our target: the same working day for anything that reaches us before 15:00, otherwise the next working day. Working days are Monday to Friday except public holidays in Sweden.

While we review, you see your data in the portal but cannot change feeds, top up or buy anything. If we need more, we ask in the portal and by email, in your language.

Approval is about your account, never your listing: a store we list stays listed and linked whether or not anyone has claimed it, and whatever the review says. Payment can only buy a clearly labelled placement.

How to activate another market

One account covers all four markets. Each market is approved separately, because a chain's company, shop and feed usually differ from country to country.

1. In the portal, open Markets and choose the country.
2. Give the store's name and address in that market, and its feed. Check the feed before you send.
3. The market waits for our approval, within the same working-day target. If we already list your shop there, we connect it; otherwise we create the listing.

Each market has its own balance in its own currency, invoiced with that market's VAT. The portal shows all markets together and each one on its own.

Open Markets in the portal

Feed specification

Send us the feed you already give Prisjakt, PriceRunner or Google Shopping: we read it as it is. The table lists every field we use and the column or tag names we recognise.

• Formats: Prisjakt format, PriceRunner format, Google Shopping (XML), and generic CSV, XML or JSON.
• Character sets: UTF-8, UTF-16, ISO-8859-1, Windows-1252. Compressed files: gzip, zip (a zip must hold exactly one file).
• Use a fixed https:// or ftp:// address that always serves the whole catalogue; addresses with a date or version in them are refused.
• We import every 6 hours. Files can be up to 200 MB.
• Prices in SEK, including VAT; shipping in its own column.
• Column order does not matter, and names match regardless of case and accents.

Feed errors

A row without an SKU, a product name, a product URL or a price above zero is skipped and counts as an error. If more than 5 % of the rows have errors, the whole import stops.

An import stops, and your previous data stays live, when:

• the feed address is not a valid https:// or ftp:// address, or it contains a date or version;
• a price is in another currency than SEK;
• the file cannot be read (unknown format, damaged compression, or a zip with more than one file);
• the feed contains no valid products;
• more than 5 % of the rows have errors;
• a store with at least 20 active offers sends a feed that has lost more than 50 % of them (usually a broken export);
• we cannot download the feed (the server does not answer, refuses access, or the file is too large).

Smaller problems, such as an unreadable shipping cost, an invalid EAN or an unknown stock status, are warnings: the row is imported and the value is ignored or treated cautiously.

The result of each import, with the rows that failed and why, is in the merchant portal.

What a click costs

Listing is free, and ordinary clicks cost you nothing. A click costs only when it comes from a sponsored row you bid for: the base rate below, plus any bid above it needed to win. Affiliate commission, if you run a programme, is agreed with your network.

The rates come from our published price list, so this table and the pricing page always show the same figures.

The full price list

Clicks we do not charge for

A sponsored click is free when it is:

• a repeat click on the same offer from the same device within 30 minutes;
• from a bot: a known bot or crawler, or a Cloudflare bot score below 30 where available;
• from a hosting or cloud network, not a person on a phone or computer;
• a link preview or a search engine (verified bots).

If a click is found to be invalid after you were invoiced, it is credited on a line of its own on the next invoice.

Reading your reports

The Statistics page in the merchant portal shows, per market and day:

• valid and invalid clicks, and why a click was invalid;
• what sponsored clicks cost and what was credited;
• the verdicts on your price claims, with the evidence.

Open statistics

CSS explained

Bought directly, Google Shopping keeps 20 % of each bid before the auction. Through a Comparison Shopping Service (CSS) partner such as Mervo, the whole bid enters the auction.

The saving is 20 % of your Google spend at the same auction position. The plan pays for itself once the saving is larger than its monthly fee.

The compliance view

The Price claims page in the portal lists every reduction you advertise and what our data shows against this market's rule, with the same evidence the public sees.

If you think a verdict is wrong, send your price data from that page. The verdict is marked as disputed at once, and we answer with a decision; a correction replaces the verdict with a public reason.

Open price claims

Our listing policies

• Listing is free, in every market.
• We never hide or unlink a store for not paying; payment buys only a labelled placement.
• A sponsored row is always labelled, never placed above an in-stock offer more than 2 % cheaper, and at most one for every 5 results.
• Without a feed we may read prices from your public product pages, politely and under an honest bot name. Ask us to stop and we do so the same day.
• Verdicts state what our data shows and which rule applies; they are not legal judgements.

How we rank offers

Contact merchant support

Questions about your listing, feed or invoices? Write to us; signed-in merchants can also use the portal.

We keep your message and address to handle your case, as described in the privacy policy. Privacy policy