What a click costs
Listing and ordinary clicks are free; a click on a Annons · Ad row costs at least 2,50 kr in Sweden.
| Country | Per click |
|---|---|
| Sweden | 2,50 kr |
| Denmark | 1,80 kr. |
| Finland | 0,22 € |
| Norway | 2,50 kr |
There is one price per country. There are no category prices, seasonal surcharges, welcome bonuses or minimum top-ups.
The price is the lowest bid. You set a maximum per product or category and pay at most that, usually less: just enough to beat the next bid.
Ordinary clicks that go through an affiliate network cost you only the network's commission on sales, under your agreement with the network. We do not bill those.
A worked example
| What | Amount |
|---|---|
| Paid clicks | 1 000 |
| Price per click | 2,50 kr |
| Cost | 2 500 kr |
| Share of clicks that buy | 2 % |
| Orders | 20 |
| Average order | 1 000 kr |
| Order value | 20 000 kr |
| Marketing cost as a share of order value | 12,5 % |
| Cost per order | 125 kr |
The click count, conversion and average order are examples, not a forecast. Put in your own.
Compare the cost per order with what an order costs you in Google Shopping.